Fishbone Marketing Blog & News

Do good by doing nothing
Exploring goodsearch.com
07.08.08
by: Jennifer Marshall

Those of you who know me would likely comment that I’m evolving into a bit of an animal nut. Between going vegetarian late ’07, adopting two rescue pugs, and filling my Google Reader with animal rights RSS feeds, forget year of the rat – ‘tis year of the animal kingdom for me.

After reading an inspiring book, I was motivated to contact my local Meals on Wheels in regards to a program called WALOP (We All Love Our Pets). Through grant money provided by Banfield Pet Hospital, local chapters of Meals on Wheels are encouraged to start pet divisions that provide food for homebound clients’ pets.

Now several months later, I have been working with the wonderful staff at Albuquerque Meals on Wheels to develop this program. As our target kick-off date of September 2008 nears, I am increasingly aware of online opportunities to help raise money for non-profits and charities. Read full story...

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